Airship Electrolysis is a gender-affirming hair removal practice in Berkeley. The project was the full brand and website - logo, visual system, copy, and the site itself.

Two worlds had to meet. Electrolysis is a medical procedure, so the brand needed to feel precise and trustworthy. But the clients are young trans women, and clinical sterility isn't what brings people through the door - warmth does.

The metaphor is a journey, with the airship as the vehicle. The trans flag's stripes melt into gradients across the system. A small visual pun: a smooth transition.