NoGood is the Chicago Bulls of growth marketing — bold, strategic, and relentless. They help impactful brands build sustainable growth, and their identity needed to reflect that energy.

I led a brand refresh centered around the "O" from their logo — a shape that became a dynamic anchor, symbolizing adaptability and momentum. Paired with fearless color choices and unorthodox layouts, the design pushes beyond typical marketing aesthetics, making NoGood’s presence unmistakable.

Done inside tonik.